About Me



Launched in December 2016, Basic Babe is a style blog that focuses on curating a wardrobe that is effortless and affordable. From daily #ootd on Instagram, outfit blog posts, style dupes on major trending items and sale alerts. Basic Babe caters to the women who want to look luxe but without the luxe price tag.


Lauren Sheriff is the passionate founder behind Basic Babe. A true go-getter in the Fashion Industry, Lauren has already owned her own clothing business since 2012 and has always been enthusiastic about her next venture in the Fashion world. Lauren launched Basic Babe after being told by multiple people to share her style and her love of fashion with the digital world. After taking the leap in December 2016, Lauren has had great success in becoming an influencer in a few short months!

Lauren currently resides in Toronto, Canada with her high school sweetheart and husband Qais. They currently have two fur-babies Paris their Rottweiler and Bowser their Olde Boston Bulldogge. When not shooting for the blog and writing posts Lauren and Qais enjoy spending time outside with their dogs, binge watching Netflix and trying new restaurants in the city!

Want to know more about me? Read 20 random facts about me here!

Romans 1:16